Political Advertising

We aim to provide Roku customers with a wide selection of content and advertising, without endorsing any particular political viewpoint. To keep our role neutral and to provide further transparency, we have established guidelines and safeguards for political ads on our platform, in addition to our general ad policy.

We sell only a portion of the ad inventory available on our streaming platform. Third-party content providers running political video ads on our platform must follow their own guidelines and comply with applicable laws.

Political ad guidelines for inventory that Roku sells:

• We require political advertisers who want to place advertisements on ad inventory owned by Roku to be identified and verified prior to their campaign launching on our platform.
• Advertisements may not suggest that Roku endorses or is affiliated with any specific political advertiser or point of view about any candidate, election, referendum, or ballot initiative.
• Political ads may not undermine participation or trust in electoral or democratic processes. Examples include inaccurate death or illness of a candidate, false affiliation with or impersonation of a candidate, polling place or voting inaccuracies, among others.
• Political ads may not include “deep fakes,” i.e., doctored or manipulated media. Political ads with images or sound that have been synthetically generated (i.e. using generative A.I.) must contain a notice disclosing the synthetic generation.
• All political ads must include applicable disclaimers that comply with applicable disclosure requirements under applicable state and federal laws (such as messaging around who paid for an ad, and in the case of an electoral ad, a statement as to whether the ad was authorized by a candidate).
• Political ads may not be paid for by foreign entities or nationals. 
• Roku may review or reject political ads at our sole discretion if an ad violates our guidelines or causes potential harm to our business.