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Measure the impact of CTV ads

Roku measures advertising's impact on outcomes from our 100 million households globally. We help our advertisers leverage the right data and measurement partners so every campaign yields a clear answer to the question: "Did this work?"

What is distinctive about Roku measurement?

In a word: identity. 

Roku is at the center of the streaming experience, having direct relationships with 100 million households worldwide. That scale helps advertisers understand how their ads connect to outcomes.
Through our closed-loop measurement system, advertisers track their on and off platform conversion activity. With methods to share your conversion data directly with Roku or through partner integrations, advertisers can capture key actions and, ultimately, optimize.
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Two ways to measure with Roku:


Onboard your own conversion data

Easily integrate your own first-party conversion data to directly measure the outcomes you care about most through Roku’s attribution and incrementality capabilities. 

 

 


Use our Measurement Partner Program

Access brand perception, web engagement, sales and other data sets to prove your campaign’s impact against your marketing objectives

 

 

Access our marketplace of measurement partners

Roku's vetted portfolio of independent third-party measurement partners help you understand your reach, brand impact, and ROI. This gives advertisers the flexibility to measure Roku using the tools and currencies they already trust.

Reach

Measure deduplicated reach across streaming, linear, and, in some cases, digital. The ability to track co-viewing varies by partner. 
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videoamp
comscore

Brand Lift

Assess the incremental impact of campaign spend by tracking the difference between a control audience and exposed campaign audience.
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lucid

Attribution

Measure the impact of your campaign media on conversions.
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videoamp
SambaTV
fandango
best-buy
instacart

Incrementality

Measure the impact of individual campaigns on the full funnel – from brand awareness to intent to sales.
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kantar
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InMarket
circana
kochava

Marketing Mix Modeling

Measure the impact of all marketing channels on sales. 
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Learn more about partnerships

Measurement in action
Case Study

Roku Ad Formats Paired with Instacart First-Party Data Drives 4x ROAS for The Hershey Company 

Explore client success
Roku x Instacard x Hersheys

Explore measurement resources 
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Streaming 101 | Blog | Guides & Reports

New to streaming and CTV? Read our quick overview for advertisers

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Insights & Analysis

Explore Roku insights: Free self-serve CTV audience data

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Streaming 101 | Roku measurement partner program

Roku and iSpot pair up to let advertisers optimize their CTV campaigns for outcomes

Contact us

Have questions? Ready to get started? Fill out the form and a Roku Advertising team member will reach out to discuss how we can help.

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