TV streaming advertising on Roku provides significant opportunities for media and entertainment (M&E) companies. With innovative ad formats and direct access to a growing demographic of cord-cutters who are increasingly hard to reach through conventional channels, Roku enables M&E advertisers to find new customers, drive channel signups, and boost viewer engagement.
Roku sits at a critical touchpoint in the consumer journey. Roku's advertising solutions allow you to engage potential subscribers or viewers precisely when they are choosing their next viewing experience. By tapping into Roku’s 75 million+ active accounts, M&E brands can significantly influence viewer choices and amplify their market share. Equally importantly, they can measure the impact of these campaigns beyond what’s ever been possible in the TV arena.
Roku’s advanced measurement and analytics surpass the capabilities of either traditional cable or linear TV . Utilizing first-party data, world-class measurement partners, and tools tailored to advertisers' specific KPIs, Roku helps you understand how streaming ads impact brand awareness, acquisition, and engagement.
Roku can measure everything from top-of-the-funnel awareness to lower-funnel conversion events such as signups. Here’s how Roku helps M&E clients assess campaign effectiveness.
Determine whether your campaigns are driving goals such as:
Determine whether Roku ads are bringing in new viewers. Here’s how we break it down for three types of on-demand streaming services:
Are streamers engaged with your content? To answer that question, Roku measures qualified streaming sessions — defined as when a user streamed a channel for five minutes or longer – and aggregated streaming hours.
With so many entertainment choices, media and entertainment companies must be attuned to how many people are leaving their service. To help, Roku provides privacy-protected data such as:
Roku’s advertising and measurement tools don’t stop with streaming providers. We also work with M&E customers to evaluate how their campaigns drive linear tune-in.
Determine if consumers are more aware of your linear network with analytics on:
Determine if consumers are tuning to your linear network with analytics on:
Determine ad performance with metrics on:
To drive linear tune-ins and OTT streaming sessions for a cable reality competition series, a popular TV network leveraged Roku for a combination of video ads, home page takeovers, and more. With the call-to-action to watch the show live or to stream it, the campaign led to a 32% incremental lift in linear tune-ins after ad exposure and drove 20,000 first-time views on streaming.
Contact us to learn more about measuring campaign performance on Roku.
¹ Roku Internal Data, Q1-Q2, 2022
² Roku Internal Data, Q3, 2021