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Measurement Partner Program

Our certified partners offer best-in-class measurement capabilities for reach measurement, multi-touch attribution, incremental testing, and more.

What do you want to measure?

Roku partners with a range of vendors to measure outcomes across the marketing funnel, supporting third-party assessment of reach, engagement and sales — among other objectives.

Combined with Roku’s robust identity asset, these partnerships give you a holistic view of your performance among key audiences so you can continuously adjust and improve your streaming campaigns.

Find your preferred measurement partners

Reach measurement

Measure deduplicated reach across streaming, linear, and, in some cases, digital. The ability to track co-viewing varies by partner.

Resonance measurement

Track attitudinal brand metrics, including awareness, ad recall, and brand attributes.

Marketing mix modeling

Quantify the impact of marketing and non-marketing activities on sales with data-driven statistical relationships.

Lift testing

Assess the incremental impact of campaign spend by tracking the difference between a control audience and exposed campaign audience.

Multi-touch attribution

Track and optimize multi-channel media campaigns.

Campaign verification

Verify media environments according to their brand safety, suitability, and other factors.

Insights for you
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Insights & Analysis | Blog | measurement partner program

From ‘Power-On’ to ‘Power-Off’: MAGNA-Roku joint study reveals the interplay of streaming TV advertising

Measurement-Overview-Microsoft
Measurement | Guides & Reports | measurement partner program

Microsoft and Roku release new measurement data to help advertisers connect the dots across channels

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News & Events | Measurement | Blog

Roku partners with Cox Automotive to measure how TV streaming impacts the car buyer’s journey. Here’s what it means for auto brands.

Discover more resources
Case Study

Personal care brand partners with Roku and NCS to improve campaign efficiency

A personal care brand partnered with Roku and NCS to improve campaign efficiency. Learn how the brand leveraged TV streaming to drive incremental sales.

Read more
NCSolutions

Get in touch

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