Roku Ads Manager
Presents
Oh no! You're
stuck on
Planet Social.
Overspending,
overlooked, and going
nowhere.
Your mission:
Chart a course beyond
the feed.
Navigate from Mobile
to the Big Screen
Hey there,
Earthling! I'm Cosmo,
your guide through
the Rokuverse.
We need to get you
fueled up and headed
somewhere new — where
your ads get seen full
screen, sound on.
Let's initiate a CTV
Campaign Protocol —
your launchpad to Roku
Ads Manager.
Sequence 1/4
SELECT YOUR
CREW RANK
How well-versed are you
in the media galaxy?
ROOKIE
PILOT
CAPTAIN
No worries, Earthling!
Roku Ads Manager
makes it easy. We’ve
got this.
You know your CPMs
from your
CTRs. Let's put that
knowledge to work on
the big screen.
ROI, KPI, UFO — nothing
gets past you. Let's go
intergalactic.
Sequence 2/4
Define your
objective
What's driving your
mission?
AWARENESS
CONVERSION
Got it! New audiences
await on America's #1
streaming platform
Time to buckle up!
*Source: Roku Internal
Data, 2025
Nice! Leaned back ≠
tuned out. Many Roku
users actually stream
with a phone in hand.
Now hold tight!
Heads up, asteroids
incoming! But don't panic.
Some of them hold the
key to reaching Planet
CTV. Eyes up.
Tap on two of the
asteroids in your path to
discover something new
about Roku Ads Manager.
125M
People are reached daily
by the Roku Home
Screen
*Roku Internal US Data
50%
of streaming
households use Roku
*Nielsen Streaming Platform
Ratings, 2025
50%
of US
viewers downloaded
mobile apps after
watching a CTV ad.
*Source: Roku Internal Data, 2025
41%
of Roku users say they
always hold their phone
while watching TV.
*Source: Roku Commercial Media
Thought Leadership, 2024
DOUBLED
Total CTV-to-mobile installs
nearly DOUBLED between
August 2024 and January
2025.
*Appsflyer survey
Phew! That was close.
But we grabbed some
solid intel out there.
Halfway to Planet CTV.
Let's keep going.
Sequence 3/4
IDENTIFY
YOUR TARGET
Who are you trying to
reach out there?
MOBILE
GAMERS
IN-APP
SHOPPERS
MONEY
MOVERS
UNIDENTIFIED
SPECIES
Nice! Roku gamers are
more likely to search
for Anime, Horror, and
Fantasy titles. We can
help you reach them!
*Source: Roku Internal
Data, 2025
Interesting!
Especially since 56%
of Roku users shop
online while
streaming TV.
Cha-ching!
*Source: Roku Internal
Data, 2025
Big market! Half of
Roku streamers say
mobile-first banking
is a must. That's your
audience.
*Source: Roku Internal
Data, 2025
All good! Whoever
you're trying to
reach, Roku can help
you find them based
on what they actually
watch. we got you!
Sequence 4/4
SELECT YOUR
AD FORMAT
How do you want to show
up on the big screen?
Sound-on spots that
build awareness.
Clickable units that
drive a direct response.
VIDEO ADS
ACTION ADS
Classic power move!
Full-screen, non-
skippable, unmissable.
Your brand owns the
moment.
Now we're talking!
Action Ads turn
viewers into
customers. Drive app
installs, subscriptions
and purchases, all
from the big screen.
Mission sequence
complete! But
wait... we've got
company. Don't worry,
they're friendly.
Tap the UFOs to reveal
some of our partners!
They might have what we
need to reach Planet CTV
faster. let's start with
blue!
MMP
Track every install,
attribute every action.
MMM & MTA
See what’s working
across every channel.
RETAIL
Connect the screen to
the cart.
CREATIVE
Make your Ads
CTV ready -- For free!
EVENTS &
REPORTING
Target and optimize:
Measure, target and
optimize what matters
in real time.
Incredible!
You made it to Planet
CTV! But the adventure
isn’t over.
It’s time to bring that
campaign protocol into
practice. We’re here to
help you get started!
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