As America's #1 TV streaming platform, Roku has seen how TV has shaped the biggest and the smallest moments of our lives over the past year. We've entered the decade of streaming.
At Newfronts, Roku dove into the details around our new Brand Studio which includes the Funny Or Die Branded Entertainment division. Industry veterans Chris Bruss and Brian Toombs from Funny Or Die, as well as Rachel Daly Helfman from Snap Inc., are kickstarting thesse efforts. Previously, they’ve created award-winning content for advertisers such as Kroger, Lyft, Ralph Lauren, Wendy’s and more.
The new advertising brand studio will build on Roku’s existing offerings and give marketers even more creative choices and opportunities.
Only Roku has Roku data. And with OneView, the ad buying platform built for TV streaming, now you can, too. OneView processes over 1 trillion identity signals every week that others don't have - from streaming and traditional linear TV viewership to mobile shopping behaviors and marketplace insights.
Put simply, buying ads on Roku anywhere else just isn’t the same.
Roku’s holistic view of our campaign enabled us to capitalize on increased streaming by activating a tactical approach that included tailored audiences, reach and frequency management and coordination amongst the tiers.
Roku’s OneView Platform gives us confidence to properly deliver the right frequency to our audience, thereby eliminating inefficiencies.
In our competitive category, building awareness is key for our brand. Roku proved to be a strong partner for us to identify our target audience while also providing creative options that engaged them to search Filippo Berio in their area. This combination shows Roku's innovation and ability to reach the right customers with the right solutions.
What was most exciting is that 75% of our incremental sales were from new or lapsed buyers, so, Quaker’s creative was top of mind for buyers, driving buyers into the stores to purchase Quaker over other brands in the category.
Partnering with Roku has made it easy to find our target users in a streaming environment, close to Winn-Dixie locations, and help them shop however they want to shop. We are very excited about the results so far and finding streaming viewers who we would not have reached on linear TV.
Roku proved to be a strong partner for us to identify our target audience while also providing creative options that engaged them to search Filippo Berio in their area. This combination shows Roku's innovation and ability to reach the right customers with the right solutions.
At Home Chef, our key metric in any campaign is driving new buyers. We've leaned into streaming before, but this was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger's shopper data program.
The Roku Channel is the destination for streaming, where streamers can watch free, ad-supported content spanning thousands of movies and shows from a variety of publishers. It’s one of the fastest-growing streaming channels on The Roku Platform - at the end of 2020, The Roku Channel grew to reach US households with an estimated 63 million people, double the reach from the year prior.