Roku Ads Manager:
CTV ads made simple
A self-serve ad platform that brings the ease and performance of digital advertising to the world of CTV.
Reach your audience on Roku, America’s #1 TV streaming platform.*
47%
of US TV streaming time is on Roku**
100
Top ad-supported streaming channels
125M
People reached daily by the Roku Home Screen***
*By hours streamed, Dec 2023 (Hypothesis Group)
**Comscore CTV intelligence data for May ’24
***As of Q4 2024
Custom-built for performance
Roku Ads Manager allows marketers to easily measure and optimize campaigns. Whether you want to build awareness or drive conversions, our built-for-CTV algorithms optimize your CTV ads in real time.
Join other growth marketers using Roku Ads Manager for performance:
CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics - it just makes sense to have Roku part of the CTV mix.
As performance marketers at Ogee, we were thrilled to explore the unique opportunity of running CTV ads with Roku. This platform has enabled us to connect with net new audiences, all while keeping our direct response objectives front and center.
Roku Ads Manager’s easy-to-use streaming ad platform got our campaigns live in minutes, and the performance was strong at both the top and bottom of the funnel. And their always-on support made a huge difference.
As a Roku user myself, I was excited to try out this unique opportunity with Roku. The platform is ideal for reaching a new audience that I was not able to reach through other platforms. Lower CPMs allowed us to get our video in front of thousands of more people and build up brand awareness for Ice Shaker.
Roku's ability to connect with viewers in a fun and interactive way is a standout, it's an attractive option for brands looking to expand their visibility through CTV.
Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.
We are thrilled with our performance on Roku and know it helped drive our enrollment numbers this year.
Campaigns tailored to your needs
Unlock CTV performance
Place your message alongside premium ad-supported content. Easily measure and optimize on the fly, whether you want to boost awareness or drive conversions.
Add unique, interactive ad units
With Action Ads, you can invite viewers to take actions directly from their Roku remote—request more info or shop for products.
Integrate with your Shopify store
With Roku Ads Manager, you can connect directly to your Shopify store and offer customers a seamless checkout experience right on their TV.
Don’t let video creative get in the way
Need to polish your creative for CTV? Our AI-powered video upscaling tool enhances the resolution of digital creative, making it easy to repurpose existing assets for CTV campaigns.
Launch a campaign today
Step 1
Create your account.
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Step 1
Create your account.
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Step 2
Choose your objective and target audience.
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Step 3
Upload your creative for approval.
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Step 4
Launch your campaign and measure results.