Roku is proud to be Canada’s #1 TV Streaming platform, based on hours streamed, according to a December 2024 study by Hypothesis Group.
Roku is also the #1 selling TV OS in Canada. According to Circana, across both smart TVs and players retail sales, Roku takes the lead - representing 31% of all sales throughout 2024.
Roku-powered TVs account for more than 1 in 4 TVs sold in Canada throughout 2024.
Roku’s expanded content selection
The #1 ranking reflects Roku’s growing user base, as well as the expansion of content offerings for consumers in Canada on the Roku platform.
Within the Roku Channel: the FAST offering has increased to 150+ channels, American Idol launched with exclusive streaming rights in Canada, and brand new Roku Original content has launched, including Visionaries starring Canada’s own Keanu Reeves. The Roku Channel now has 70,000+ movies and series across various genres.
Outside of the Roku Channel, content partnerships were extended to ensure all Canadians can access relatable content. This includes the launch of TVA+ to serve French-speaking Canadians, alongside new French-language FAST channels.
The smarter way to TV
As consumers make Roku their destination for streaming, Roku is making itself an easy choice for advertisers too.
In just one buy, your brand video ad can be placed among the Roku Audience Network, made up of 20+ channel apps and 150+ FAST channels. The content includes entertainment, food and news, among other genres, from leading publishers including CBC Gem, CTV, Spotify, Bell Media and Global.
Roku is an open garden, integrated into many of the top SSPs and DSPs in the open market for easy programmatic buying. Roku also partners with the most well-known media agencies in Canada, bringing Roku Audience Network inventory into agency marketplaces.
The flexibility of video ad purchases on Roku means you can choose from PG or PMP deals depending on your bid control preferences and data-sharing capabilities. Working with Roku can unlock exclusive first-party ACR data to enhance your wider campaign targeting across both linear TV and streaming TV. Read more about ACR here and check out Rust-Oleum’s case study, where the brand achieved 9% incremental reach using Roku’s ACR data.
Innovating TV advertising with exciting placements for brands
Roku offers various innovative ad opportunities including Native Ads: ads which greet streamers every time they turn on their Roku or change app, as they navigate into the Roku Home Screen or Roku City. These are prime placements to reach any streamer, including those who only watch subscription content.
These ads lead to Native Destinations, a place where your brand can get creative based on your objectives. Why not sponsor a playlist to help streamers find content, or put your brand on full show with a Brand Showcase, which includes branded wallpaper, brand video, and an action to send an email or text offer straight to the consumer's mobile.
Read more about Roku's ad product selection, and the effectiveness of action ads here.
Get in touch today
Contact Roku directly, your agency partner, or your preferred DSP & SSP partners, to ensure Canada’s #1 TV Streaming platform is built-in to your wider TV plan and digital strategy today.
