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Connect Roku users with content they love

Media and Entertainment brands work with Roku, the #1 TV streaming platform in the U.S.,* to support a range of objectives — from awareness to acquisition to engagement. Whether you want to drive outcomes on your channel or increase movie ticket sales, we can help.
*By hours streamed (Hypothesis Group, Dec 2023)
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Help viewers decide what to watch

63% of Roku users don’t always know what to watch,* and Roku can connect them with your content at every stage of their streaming journey.
As the lead-in to TV, we can surface your programming when viewers first set up their devices, browse on the home screen or during the in-content experience— all in the most prominent real estate in our OS.
*Roku Streamer's Journey Survey, 2022

Connect M&E brands with more streamers

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Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
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— Domenic DiMeglio, EVP and CMO

Drive outcomes across the entire streamer’s journey

Roku’s unique creative formats include native placements in our OS, in-stream video ads, interactive ads, and more — delighting streamers from the moment they power on their devices.
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Setup

Encourage new Roku users to install your service while setting up their Roku device or TV.
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Select

Elevate your service or content while streamers are browsing on the home screen.
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Stream

Remind users about upcoming content while they’re watching their favorite content.
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Surround

Engage the same Roku user across other screens.

Powerful attribution

Roku offers tech-driven media and ad experiences that turn reach into performance. Our first-party data that can help marketers measure and optimize every step of the streamer’s journey — from awareness to acquisition to engagement.
Case Study

ViX: Finding new audiences and driving engagement with Roku

ViX partnered with Roku to develop a Branded Entertainment Playlist on The Roku Channel. Learn how ViX increased viewership and targeted engagement.

Read more
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TV hits can come from anywhere

Discover more insights

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