Interactive TV advertising is an innovative and efficient way for marketers to engage with consumers directly, while they stream on the largest screen in the house.
Often consumers want to know more and want to research after seeing brand messaging; this is the perfect way to connect them to more information and capture the moment of interest.
Customers can lean forward from the comfort of their couch to find out more about brands on Roku.
A leading home improvement brand was one of the first brands in Canada to use Interactive Ads with Roku to boost awareness and engagement.
While most TV streaming ads serve as part of the TV viewing experience focusing on building reach, awareness and mental availability, with interactive ads you can take things one step further though to engagement - getting viewers to act by inviting them to scan a QR code leading viewers deeper into the purchase funnel.
Why QR codes?
QR codes are a simple and versatile way to connect with audiences.
As part of the creative, the QR code is present on screen throughout the entire communications so at any point viewers can scan the QR code with their smartphone and from there, the opportunities are endless — from filling out forms, providing deeper product information and offers through to unveiling a promotion encouraging audiences to take an action.
QR codes have been around for a while, their popularity increased significantly over the last couple of years, and Covid accelerated adoption as people scan QR codes for more hands free experiences.
From entering stores or showing proof of vaccination, through to viewing menus in a restaurant… larger adoption and ease of use means QR codes on TV are a natural extension to what consumers are doing in everyday life.
Moreover, TV viewers often use their smartphones during other activities including TV streaming. According to our The Streaming Decade 2021 Study, 4 in 5 AVOD(advertising video on demand) viewers say they use another device while TV streaming, meaning brands have ample opportunities to connect with them and maximize the cross-screen opportunity with streamers.
About Interactive Video Ads with Roku
Whether it is an always on or short window activation, meet your objectives and KPIs with Roku’s blend of TV branding power and better than digital data, powered by Roku’s direct relationships with consumers across all screens.
- TV style 15’/ 30’ ads
- High impact premium ads
- Mid-roll placements across The Roku Channel and the Roku Audience Network
- 100% viewable, full-screen, sound-on, interactive ad placements with +95% video completion rate
- Targeting based on viewing behaviour, content affinity, demographics and more
Along with all the benefits of Roku’s other ad formats, Interactive Ads add an additional layer that allows brands to truly engage with audiences in real time.
Roku Canada currently offers two main ways to engage viewers through interactive ads:
1. Direct to Product Video Ad
A direct-to-product interactive ad shows a product-focused overlay on top of a brand’s creative. This type of ad is ideal for revealing something such as a new launch, coupon or limited offer, or even guiding audiences directly to purchase a product.
2. Scannable Video Ad
A scannable interactive ad shows an overlay with a QR code for streamers to scan with their smartphone with their remote. This type of ad is a quick and easy way to engage viewers through an interactive experience and doubles up as a way to gain insight into audience behavior and ad performance.
If you are a brand looking to engage your audience in a new and unique way, Roku’s Interactive Ads are perfect to boost awareness and engagement while standing out from your competitors.
Interested in learning how Roku can deliver results for your brand? Contact us to get started.
