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Roku is ushering brands into the future of TV advertising. Learn how.

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Interactive overlay that enables streamers to browse and buy products directly using their Roku remote.

Brand Benefits

  • Streamline path to purchase
  • Drive commerce at scale
  • Measure full-funnel insights

Key Insight

Nearly 1 in 2

Roku users would be interested in buying advertised products directly from their TV.*

TV Frame
hubdb image item
*Roku + Lucid Commerce+ Thought Leadership, Q2 2024 | A random sample of N=981 U.S. adults A18+ who streamed on a Roku in the past month in the U.S. participated in an email-based survey leveraging Lucid audiences from May 13 – 3, 2024. Data is reported based on self-identified behaviors to reflect the most current and applicable audiences.

See it in action

TV Frame
Waterpik | CPG
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Encourage instant purchase from the largest screen in the home.
TV Frame

Product Details

Turnaround
4-6 weeks
Ways to Buy
Standalone
Packaged
Availability
Direct I/O
Programmatic
Roku Ads Manager

Insights for you
Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Waterpik%20drives%20full-funnel%20results%20with%20the%20help%20of%20Roku%20and%20Walmart%20Connect.webp',altText='Waterpik drives full-funnel results with the help of Roku and Walmart Connect',fileId=251879000815}

Waterpik drives full-funnel results with the help of Roku and Walmart Connect

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Retail%20media%20is%20set%20to%20explode%20in%20TV%20streaming-%20Here%E2%80%99s%20what%20marketers%20need%20to%20know.webp',altText='Retail media is set to explode in TV streaming- Here’s what marketers need to know',fileId=251879000793}

Retail media is set to explode in TV streaming: Here’s what marketers need to know

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Takeaways%20from%20Groceryshop%202024-%20Retail%20Media%2c%20AI%2c%20and%20Private%20Labels.webp',altText='Takeaways from Groceryshop 2024- Retail Media, AI, and Private Labels',fileId=251879006908}

Takeaways from Groceryshop 2024: Retail Media, AI, and Private Labels

*Roku + Lucid Commerce+ Thought Leadership, Q2 2024 | A random sample of N=981 U.S. adults A18+ who streamed on a Roku in the past month in the U.S. participated in an email-based survey leveraging Lucid audiences from May 13 – 3, 2024. Data is reported based on self-identified behaviors to reflect the most current and applicable audiences.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

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