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Roku is ushering brands into the future of TV advertising. Learn how.

Roku City

Captivate millions of streamers by integrating your brand into Roku City, the fantastical, scrolling cityscape.

Brand Benefits

  • Organically infuse your brand within our iconic cityscape
  • Generate awareness among millions

Key Insight

38.5 million

streaming households are reached by ads in Roku City weekly.*

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*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

See it in action

TV Frame
McDonalds | Restaurants
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City building.
TV Frame
Paramount+ | Media & Entertainment
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City neighborhood.
TV Frame

Product Details

Turnaround
19 weeks
Ways to Buy
Standalone
Packaged
Availability
Direct I/O
Programmatic
Roku Ads Manager

Insights for you

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/When%20%E2%80%9CBarbie%E2%80%9D%20met%20Roku-%20A%20groundbreaking%20approach%20to%20movie%20marketing.webp',altText='When “Barbie” met Roku- A groundbreaking approach to movie marketing',fileId=251551036112}

When “Barbie” met Roku: A groundbreaking approach to movie marketing

Image{width=1000,height=541,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/Imported%20images/httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8.png',altText='httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8',fileId=249116685033}

2024 recap: Technology and creativity on Roku

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/The%20streaming%20landscape%20is%20changing.%20Here%E2%80%99s%20how%20advertisers%20can%20respond..webp',altText='The streaming landscape is changing. Here’s how advertisers can respond.',fileId=251543000762}

The streaming landscape is changing. Here’s how advertisers can respond.

*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.