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Roku is ushering brands into the future of TV advertising. Learn how.

Pause Ad

Own the moment when streamers pause a movie or show within Roku Channel.

Brand Benefits

  • Encourage streamers to learn more
  • Present your brand organically without disrupting the viewing experience
  • Appear throughout the duration of the pause, creating the opportunity for longer exposure time 

Key Insight

8%

lift in consideration driven by exposure to Pause Ads.*

TV Frame
hubdb image item
*On average | Kantar Millward Brown Study, 2023.

See it in action

TV Frame
Ally | Finance
Pause Ad
Sponsor the screen without disrupting the stream.
TV Frame

Product Details

Turnaround
2 weeks
Ways to Buy
Standalone
Packaged
Availability
Direct I/O
Programmatic
Roku Ads Manager

Insights for you
Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Ally%20and%20Roku%E2%80%99s%20%E2%80%9CSide%20Hustlers%E2%80%9D%20authentically%20reaches%20and%20resonates%20with%20audiences.webp',altText='Ally and Roku’s “Side Hustlers” authentically reaches and resonates with audiences',fileId=251843408633}

Ally and Roku’s “Side Hustlers” authentically reaches and resonates with audiences

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/Imported%20images/httpimage.roku.comwrapidimagesundefined7bcd7d15-c9dd-4c11-bda4-e57bdc932156.png',altText='httpimage.roku.comwrapidimagesundefined7bcd7d15-c9dd-4c11-bda4-e57bdc932156',fileId=249113785074}

Roku’s creative canvas: Learn how advertisers are building the streamer’s experience

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/The%20future%20of%20CTV%20performance-%20a%20conversation%20with%20MiQ.webp',altText='The future of CTV performance- a conversation with MiQ',fileId=251841423051}

The future of CTV performance: a conversation with MiQ

*On average | Kantar Millward Brown Study, 2023.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

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