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New to streaming?

Let’s review the basics.

Launching your first streaming campaign is easier than you might think. Once you nail the fundamentals, it’s easy to scale up your data, audience, and measurement.

Your consumers are on the move, are you?

Amongst Smart TV owners, time spent TV streaming surpassed time with scheduled TV back in 2019 and since then, time spent with TV streaming continues to grow.*

 
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*Ampere Analysis, Canada, Q1 2024, 2000 respondents, average daily viewing time (across the week) by viewing TV types amongst Smart TV owners. TV streaming = AVOD+BVOD+SVOD viewing time

Get to know the basics

The below resources will help you create a streaming ad strategy and start reaching more of your audience.
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Streaming strategies | Blog

New to streaming? Read our quick overview for advertisers

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Measurement | Guides & Reports

Measurement made easy: Know the impact of your TV streaming ad campaigns

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Streaming strategies | Blog

Sports streaming has exploded: Here's how advertisers can score big in 2024

More Resources

Featured resource

Understanding Roku’s audience: Scale, demographics, and streaming trends

Take a deep dive into the Roku audience: Who are they? What do they stream? Explore trending behaviors and more.

Read more
Understanding Roku’s audience: Scale, demographics, and streaming trends
Case Study

Timberland celebrated 5 decades of its iconic boot with a powerful streaming campaign

The brand partnered with Roku to celebrate fifty years of Timberland’s Original Boot. Learn how Timberland reached their desired audience with Roku.

Read more
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