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A tapestry of creative formats

Roku offers a wide range of ad types, most of which fall into four categories: native ads, destinations, video ads, and action ads. Explore each category to discover the best creative package for your brand.

How do you want to show up?
Native Ads

Native Ads

Want to embed your brand within the Roku OS? These high-visibility ad types reach streamers on the largest screen in the home, and include placements within our iconic Roku City screensaver, wallpaper-like branded themes on our home screen, and more.
Marquee Ad
Marquee Ad Spotlight Ad Themes Roku City Tile
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Marquee Ad

Reach customers before they stream with our prominent home screen marquee ad. This unit acts as a powerful gateway to streaming services, destinations, content, and more.

Destinations

Be part of your audience’s entertainment experience in a way that cuts through the noise and clutter. Offer users a Movie Pass or Season Pass courtesy of your brand, sponsor dedicated playlists around a theme that matches your marketing goals, or curate a Brand Showcase. This enables users to click into your exclusive brand communications from the home page and maximises your brand’s exclusive reach.
Brand Showcase
Brand Showcase Playlists Passes Branded Entertainment
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Brand Showcase

This fully branded end-to-end experience reaches audiences and encourages them to take action with their Roku remote or mobile. Promoted from highly visible Native Ads, streamers are taken to a branded destination. Here, your ad video auto-plays in a fully branded environment coupled with personalized calls to action such as special offers. Users can opt-in to receive offers by email/text, or by scanning a QR code, allowing your brand to capitalize on a measurable consumer touchpoint off the TV screen.

Video Ads

Our in-stream ad experiences are akin to the classic TV spot, but with a lighter ad load, a wider variety of addressable audience targeting and segmentation, along with interactive actions to overlay on your video ad if real-life outcomes are key to success (see action ads below).
Standard Video Ad
Standard Video Ad
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Standard Video Ad

Advertise 15’, 30’, 60’, or 90’ ads within the Roku Channel and other AVOD apps within the Roku Publisher Media. Ensure audiences see your brand, with guaranteed 100% full-screen, un-skippable ads, enjoying a high 95% average video completion rate.

Action Ads

The beauty of streaming is that it’s interactive. 3 in 4 Canadian Roku TV streamers are prepared to take actions from ads seen on TV.*


Roku completes your TV plan by making traditional ads more engaging. One of the easiest activations is to add a QR code. More integrated ‘action ad’ capabilities support interactive messaging and shoppable ads, a key feature of connected TV advertising built into Roku.


It works by pairing the advert with Roku’s technology, allowing TV streamers to engage with the ad via pressing ‘OK’ with the Roku remote. This will prompt the streamer to enter an email or mobile number to receive more information or an offer from the advertiser.
*VOD Evolution 2024 study.
Ok-to-Text
Ok-to-Text Ok-to-Email Scannable Video Ok-to-Checkout
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Ok-to-Text

Engage streamers with a clickable overlay that delivers a link via text to an offer, point of purchase, or product information.

Action Ads for Media & Entertainment clients
Ok-to-Remind
Ok-to-Remind Ok-to-Install
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Ok-to-Remind

Our clickable reminder overlay hovers over your video ad to prompt viewers to set a reminder to stream an upcoming release.
Case Study

Roku's ACR technology helps deliver 3.3% Incremental Reach to Sport Chek's Linear TV campaign

The brand utilised Roku's ACR technology to gain incremental reach on their TV buy. Click to learn more about their success with Roku.

Read more
ACR-Campaign-CA_Blog_SportChek-Logo-1

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