Skip to content
NEW CANADIAN INSIGHTS – VOD EVOLUTION 2026 EDITION. DOWNLOAD NOW.

Roku City

Captivate millions of streamers by integrating your brand into Roku City, the fantastical, scrolling cityscape.

Brand Benefits

  • Organically infuse your brand within our iconic cityscape
  • Generate awareness among millions

Key Insight

38.5 million

streaming households are reached by ads in Roku City weekly.*

TV Frame
hubdb image item
*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

See it in action

TV Frame
McDonalds | Restaurants
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City building.
TV Frame
Paramount+ | Media & Entertainment
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City neighborhood.
TV Frame

Product Details

Turnaround
19 weeks
Ways to Buy
Standalone
Packaged
Availability
Direct I/O
Programmatic
Roku Ads Manager

Insights for you

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/When%20%E2%80%9CBarbie%E2%80%9D%20met%20Roku-%20A%20groundbreaking%20approach%20to%20movie%20marketing.webp',altText='When “Barbie” met Roku- A groundbreaking approach to movie marketing',fileId=251551036112}

When “Barbie” met Roku: A groundbreaking approach to movie marketing

Image{width=1000,height=541,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/Imported%20images/httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8.png',altText='httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8',fileId=249116685033}

2024 recap: Technology and creativity on Roku

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/The%20streaming%20landscape%20is%20changing.%20Here%E2%80%99s%20how%20advertisers%20can%20respond..webp',altText='The streaming landscape is changing. Here’s how advertisers can respond.',fileId=251543000762}

The streaming landscape is changing. Here’s how advertisers can respond.

*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.