How it works
Roku is where the impact of TV advertising meets the precision of digital.
Learn what our platform can do.
For our users, Roku is the place to stream shows, movies, and sports. So, what can Roku Advertising help you accomplish?
Expand your reach
67% of Canadians who own a Roku cannot be found on Samsung, LG, or Amazon Fire Stick.* It’s a unique audience that advertisers may miss when only advertising on other streaming platforms.
Our direct relationships with these streamers ensure your brand reaches verified audiences at scale — on The Roku Channel, Roku City screensaver, our programming guides and premium TV streaming channel apps across the Roku Audience Network (RAN) in both English and French.
Embrace innovation
Media placements are only part of what makes Roku Advertising powerful.
From remote-enabled ads to native ads and other interactive experiences, our menu of formats and ad types can be assembled to generate the best possible performance and visibility for your brand.
Reach broad to targeted audiences
With over 400 targeting segments, a wide variety of campaign targeting needs can be met.
Roku’s Automatic Content Recognition (ACR) technology also helps brands secure incremental reach beyond linear TV, by targeting non-exposed linear viewers to complete a TV media plan and regain reach.
Measure impact and gather insights
From brand lift and creative best practice insights, through to sales outcomes, Roku has a growing suite of measurement capabilities to meet client needs.
Whether in-house or with trusted measurement providers, we can meet campaign level branding, creative or performance goals, and long-term outcomes needing clean room enablement.
Get in touch
Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.