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It's all on Roku

Roku gives streamers more of what they love and advertisers more of what they need. Roku offers significant scale, world-class entertainment, and powerful advertising and measurement solutions to justify investments. From video advertising through to branded experiences, engaged real streamers can be reached on Roku.
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TV Streaming and Advertising: your business is our core focus and our combined success

Whether you are a large brand eager to grow your streaming footprint or a growth marketer in search of customers, we have a solution for your business.
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Connect with streamers

Canadians view Roku as a leading plataforma for free movies and shows,* and 3 in 4 Roku streamers have accessed ad-supported TV streaming services,** making Roku a great choice for advertisers. 

 

*Hypothesis Group, Canada, Q4 2023. **VOD Evolution 2024 study

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Break through the noise

Surround TV moments with unique ad experiences and interactivity to engage deeply with your audience.

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Measure what matters most

Work with an array of solutions, including 1P and 3P audience targeting and segmentation, as well as post campaign insights and brand solutions.

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Broaden your reach with Roku’s unmissable incremental audiences

67% of Canadians who own a Roku cannot be found on Samsung, LG, or Amazon Fire Stick.* It’s a unique audience that advertisers may miss when only advertising on other streaming platforms.

With thousands of TV streaming apps for movies, TV shows, lifestyle programs, news, sports, international and broadcast channels available, Roku has built unmissable opportunities across the TV streamers journey for advertisers, as well as hundreds of audience segments within the Roku Audience Network (RAN) built for advertisers.
*GWI, Canada, Roku custom study, Q2 2023.

Brands of all sizes see success with Roku

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wholefoods
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Serious NFL fans know and seek us out in Canada given DAZN is the only place they can watch every game from every team no matter who they cheer for. But with the Super Bowl, millions more Canadian casual sports fans want to tune in and using Roku’s advertising solutions, we were able to build awareness and get the message across to these less-aware cord-cutting fans that DAZN is the place to stream the Super Bowl, with Roku’s tactics delivering well above expectations.
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— ZAK USHER, VP MARKETING
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
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— DOMENIC DIMEGLIO, EVP AND CMO
Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.
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— Preston Larson, Chief Planning Officer
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
experian
— Steve Hartmann, Head of Integrated Marketing
As a retailer, driving consumers to both our physical and online stores is always top-of-mind when running paid media. By partnering with Roku, we were able not only to successfully drive in-store traffic but also to directly match ad exposure to these brick-and-mortar store visits.
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— NICK LEZIN, SVP OF MARKETING

You shouldn’t have to guess if your ads are performing
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For TV streaming campaigns, industry standard metrics for digital video are supported. From power on to purchase complete, connected TV advertising offers further emerging metrics, including lower-funnel sales engagement with Roku action ads.
Learn about measurement

The latest streaming and audience trends

TV viewing habits are changing, and audiences are on the move. We're tracking trends and delivering insights and streaming strategies to help advertisers keep on top of their game, such as our annual 100% Canadian research study.
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Insights & Analysis

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Streaming doesn’t have to be hard

Explore content designed to help you become an expert on streaming advertising quickly.
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New to streaming? Read our quick overview for advertisers

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A tapestry of creative formats

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Ready to be unmissable?

Let’s chat

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