Roku went public in 2017, and at the end of that year we had 19.3 million active accounts. By the end of 2018, we had reached 27 million accounts. In 2019, we had 36.9 million active accounts. Now, as we celebrate the New Year, we have reached more than 50 million active accounts around the world1.
This is a milestone in TV streaming. Roku is now bigger than any traditional pay TV company 2. The size and scale of TV streaming audiences has hit a tipping point. In our research with The Harris Poll, 85% of Americans now stream. About a third of Americans don’t have pay TV anymore, either 3.
As more consumers joined the world of streaming, we predict that this change is going to be permanent. Streaming is the future of TV – and the future is here. Here’s what we found when we looked back at the shows, the movies, and the audiences that made for Roku’s biggest year yet:
America’s #1 TV Streaming Platform by the Numbers 4
Roku's mission has always been to make TV better for everyone. As streaming becomes the primary way people watch TV media, streamer-first marketing is now vital to any advertising campaign.
With more than 50 million active accounts now connected to the Roku ecosystem, advertisers have more opportunities to connect with streamers than ever before.
Companies like Lexus, Schneider Electric, Frndly TV, and Winn-Dixie have partnered with Roku to build streamer-first advertising campaigns.
Thank you to all the advertisers and streamers who have been streaming with us. We’re looking forward to building the streamer-first future together.
1 Roku data as of Dec. 31, 2020, accounts streamed in the last 30 days.
2 Most recent company public reports of video subscribers, as of September 2020.
3 Roku Cord Cutting Study, 2020.
4 Kantar, May 2020 – Based on hours streamed.
