How it works
Roku is where the impact of TV advertising meets the precision of digital.
Learn what our platform can do.
From shows to sports, Roku has all of the TV that streamers want to watch. So, what can Roku Advertising help you accomplish?
Expand your reach
Roku is the built-in operating system used by 15+ TV brands in the UK, and Roku Streaming Sticks are used by many to transform TVs into Smart TVs.
Our direct relationships with all of these streamers who immediately see the Home Screen upon turning on their TV, ensures your brand reaches verified audiences at scale: in the Roku experience, The Roku Channel, Roku City, and hundreds of third-party channels.
Embrace innovation
Media placements are only part of what makes Roku Advertising powerful.
From ads within the Streaming Store, to interactive ads with the remote and mobile, as well as other curated experiences throughout the streamer’s journey, our menu of formats and ad types can be assembled in endless combinations to generate the best possible performance and visibility for your brand.
Customize your approach
Roku advertisers have various options to build audiences and buy media, from programmatic partners to a managed service for customers who want more support.
Whether you want to build an upper-funnel campaign that reaches streamers across various apps, high-impact ads on the Home Screen to reach even SVOD-only streamers, or target discrete audience segments in ways not possible with traditional TV, we can help you achieve your unique goals.
Measure impact and gather insights
It’s easy to measure the impact of your Roku ads on purchase intent, click rate and other downstream metrics. We work with various measurement providers to support your needs in areas such as brand lift to understand awareness and purchase intent changes.
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Get in touch
Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.