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New to streaming?

Let’s review the basics.

Launching your first streaming campaign is easier than you might think. Once you nail the fundamentals, it’s easy to scale up your data, audience, and measurement.

On-demand TV streaming is streamed more than scheduled live TV.
UK
*TV viewing time on Smart TVs, "TV Streaming" made up of AVOD, BVOD and SVOD viewing, Ampere Analysis, UK, Q1'24.

Learn the basics of Connected TV advertising.

The below resources will help you create a streaming ad strategy and start reaching more of your audience.
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Insights & Analysis | Blog

Definitions

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Insights & Analysis | Blog

Roku ads: the basics

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Insights & Analysis | Blog

Booking ads on Roku: the basics

More Resources

Featured resource

Understanding Roku’s audience: Scale, demographics, and streaming trends

Take a deep dive into the Roku audience: Who are they? What do they stream? Explore trending behaviors and more.

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Understanding Roku’s audience: Scale, demographics, and streaming trends
Case Study

ITVX doubles exposed app visits and streaming hours using the Roku Home Screen

By leveraging always-on, high-visibility placements, the campaign successfully re-engaged lapsed audiences and drove sustained increases in both app visits and time spent streaming, demonstrating the power of Roku’s home screen to influence viewer behaviour at scale.

Read more
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