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Roku is ushering brands into the future of TV advertising. Learn how.
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It's all on Roku. Are you?

Top Media and Entertainment brands are endemic to the Roku OS, and work deeply with us to support a range of objectives — from awareness to acquisition to engagement. Whether you want to drive outcomes on your channel or increase movie ticket sales, we can help.
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Help viewers decide what to watch

Brits spend an average of 30 minutes looking for what to watch when undecided. As the lead-in to television, align with peak moments on the Roku platform including key seasonal, cultural, or sports events that matter, to maximise reach and make your channel unmissable. Shorten the content discovery process for Roku users with innovative ad formats built for Connected TV. 

Connect M&E brands with more streamers

ITVX
paramount
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Roku has been a great partner as we look to retain and engage viewers. Their ad formats are unique in the market, and their targeting and reporting capabilities have allowed us to both meet objectives and communicate ROI to the rest of the business. We look forward to growing our partnership with Roku even further.
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— SARAH FOOTMAN, PLATFORM GROWTH MARKETING LEAD
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
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— Domenic DiMeglio, EVP and CMO

Drive outcomes across the entire streamer’s journey

Roku’s unique creative formats include native placements in our OS, in-stream video ads, interactive ads, and more — delighting streamers from the moment they power on their devices.
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Setup

Encourage new Roku users to install your service while setting up their Roku device or TV.
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Select

Elevate your service or content while streamers are browsing on the home screen.
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Stream

Remind users about upcoming content while they’re watching their favourite content.
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Surround

Engage Roku users with their mobile using interactive ads, such as a QR code from the TV.

Powerful attribution

Roku has powerful first-party data that can help marketers measure and optimize every step of the streamer’s journey – from awareness to acquisition to engagement. A little nudge to install or watch a show can go a long way and Roku has in depth ad measurement for M&E brands to understand what is driving campaign efficiency and effectiveness right through to sign-up.   
Case Study

ITVX doubles exposed app visits and streaming hours using the Roku Home Screen

By leveraging always-on, high-visibility placements, the campaign successfully re-engaged lapsed audiences and drove sustained increases in both app visits and time spent streaming, demonstrating the power of Roku’s home screen to influence viewer behaviour at scale.

Read more
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Insights from Roku
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Streaming 101 | Blog

The streaming landscape is changing. Here’s how advertisers can respond.

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Insights & Analysis | Blog

Streaming Day special: 10 years of trends and 5 key insights for advertisers

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Insights & Analysis | Blog | streaming

TV hits can come from anywhere

Discover more insights

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