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Welcome to The Roku Channel

Expand your audience with Roku's own AVOD app.
Advertise on The Roku Channel

Roku’s home for free, ad-supported TV

The Roku Channel is a top 3 app on the Roku platform globally* and is our response to the massive demand for free and premium content. The Roku Channel offers world-class entertainment from the biggest names in Hollywood,

By advertising on the Roku Channel, you’ll expand your reach with unique logged-in households. Our toolkit of video formats, brand experiences, and other ad types can be mixed and matched to suit your goals.
The Roku Channel in the UK hosts:
  • Thousands of free movies and shows
  • 40+ live FAST channels
  • Acclaimed Roku Originals
*Roku Shareholder Letter, Q3'25.

Industry-leading brands advertise on The Roku Channel around the world

coca-cola
shea-moisture
henkel
headspace
lego
h&m
t-mobile

Better experience for streamers and advertisers
Better experience for streamers and advertisers

Get innovative with new ad formats, branded experiences, and sophisticated data and targeting capabilities, all in an environment with half the ad load of traditional TV.
Let’s get innovative

Exclusive, incremental reach

Connect with streamers who may not be reachable elsewhere. The Roku Channel audience overlaps with subscription channels, where streamers would be unreachable, as 91% of The Roku Channel audience also streamed SVOD content on Roku.* This provides advertisers with a great opportunity for incremental reach on hard-to-reach SVOD audiences.  
*Roku Internal Data, Q1'24.
broadreach
Expand your reach
broadreach

How to advertise with The Roku Channel
choose-how-you-buy

Choose how you buy

Advertisers can buy The Roku Channel ads via programmatic partners or directly from our team. 

Buying direct is recommended for brands that wish to develop campaigns further, such as sponsorship of playlists, discovered via the Roku Home Screen.
reach-your-audience

Reach your audience

If you have a focused audience strategy, The Roku Channel can support a range of targeting options without sacrificing scale.
explore-different-ad-types

Explore different ad types

We offer a range of brand experiences on The Roku Channel, including Programs, Passes, Playlists, enhanced creative executions, and video inventory solutions.
Get started

Insights from Roku
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News & Events | Content | Blog

Top 5 innovations from the first 5 years of The Roku Channel

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Streaming 101 | trc | Content

How to connect with families during the all important back-to-school marketing season

Roku-Channel-Espacio-Latino
Content | Blog

Celebrating one year of Espacio Latino on The Roku Channel

Discover more insights

Ready to get started?

Let’s chat.

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