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TV Streaming is measurable

Roku empowers advertisers to measure TV streaming ad performance at all stages of the customer journey.

Ads should be accountable

Roku supports TV streaming measurement, the way you want it. We’ve built our measurement framework on a foundation of verified identity, consisting of direct relationships with streamers.
We combine this asset with your preferred data sources to give you an expansive measurement toolkit that includes reach measurement, brand resonance, sales attribution, and more.
Ready to get started? Let’s discuss your KPIs.

Best-in-class measurement from certified partners
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Roku works with third-party vendors — including Nielsen, VideoAmp, Kroger Precision Marketing, and many more — to let you measure whatever, and however, you want.

We vet these partners based on their methodological rigor and the completeness of their TV streaming coverage.
Get in touch
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Insights from Roku
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Measurement | Guides & Reports

Measurement made easy: Know the impact of your TV streaming ad campaigns

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Measurement | Guides & Reports

Advanced measurement for TV streaming campaigns

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Streaming strategies | Measurement | Blog

Revolutionizing media and entertainment advertising: Roku’s metrics for TV streaming success

Discover more insights
Roku’s post-ad delivery metrics provide comprehensive ways to measure the effectiveness of our campaigns so we understand how they are performing and can optimize accordingly.
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— Christine Reed, Director of Media
Case Study

Roku ads deliver 3.4x return-on-ad-spend for retail DTC brand

In a recent campaign for a direct-to-consumer retail apparel brand, Rain the Growth Agency set out to optimize its client’s ad spend for maximum returns and efficiency.

Read more
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Measurement news
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Insights & Analysis | Blog | measurement partner program

From ‘Power-On’ to ‘Power-Off’: MAGNA-Roku joint study reveals the interplay of streaming TV advertising

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Measurement | Guides & Reports | measurement partner program

Microsoft and Roku release new measurement data to help advertisers connect the dots across channels

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News & Events | Measurement | Blog

Roku partners with Cox Automotive to measure how TV streaming impacts the car buyer’s journey. Here’s what it means for auto brands.

Start measuring your success today

Have questions? Ready to get started? Fill out the form and a Roku Advertising team member will reach out to discuss how we can help.

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