Let’s start with definitions
TV streaming ads may be familiar and when you partner with Roku, there is a whole range of growing innovation happening with the ads built into the operating system of Smart TVs and TV streaming devices.
Two key building blocks of advertising with Roku:
TV Streaming advertising:
TV streaming ads are much like traditional TV advertising, the video ads that support TV streaming content. Video ads can be bought programmatically or can be bought from Roku.
Connected TV (CTV) advertising:
On the other hand, CTV advertising is a growing innovation pool of opportunities that surround the stream throughout the TV streamer’s journey. These ads can be a combination of display, video, and curated sponsored content. This is where the future of TV is unfolding.
These placements are often custom-built, and many are unique to Roku, such as within Roku City, or the Marquee ad on the Roku home screen.
Types of TV experiences: Key definitions
Now let's explain different types of TV experiences from established Cable TV, through to different types of Video on Demand (VOD) available to consumers, some with ads, and some without.
There are lots of ways to access things on a TV set. Figuring out the advertising opportunity to reach your intended audiences might seem difficult.
The power of the Roku platform makes advertising easy, turn to ‘the basics’ next to find out more about advertising opportunities in the ‘streaming 101’ section.
