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New to streaming?

Let’s review the basics.

Launching your first streaming campaign is easier than you might think. Once you nail the fundamentals, it’s easy to scale up your data, audience, and measurement.

TV streaming reach officially surpassed traditional TV reach among A18-49.*
A18-49
* Based on average weekly reach | Roku analysis of Nielsen data, 2022

The impact of TV and precision of digital

The below resources will help you create a streaming ad strategy and start reaching more of your audience.
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Streaming strategies | Blog

New to streaming? Read our quick overview for advertisers

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Measurement | Guides & Reports

Measurement made easy: Know the impact of your TV streaming ad campaigns

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Streaming strategies | Blog

Sports streaming has exploded: Here's how advertisers can score big in 2024

More Resources

Featured resource

Understanding Roku’s audience: Scale, demographics, and streaming trends

Take a deep dive into the Roku audience: Who are they? What do they stream? Explore trending behaviors and more.

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Understanding Roku’s audience: Scale, demographics, and streaming trends
Case Study

Timberland celebrated 5 decades of its iconic boot with a powerful streaming campaign

The brand partnered with Roku to celebrate fifty years of Timberland’s Original Boot. Learn how Timberland reached their desired audience with Roku.

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