Reach UK fans on the TV before they settle in for the match

Be seen this summer

From June, football will be the focal point of living rooms across the UK.

As millions of fans power up their TVs to catch the global action, a challenge emerges for brands: how do you stay visible when official tournament sponsors are limited, and the audience is split across non-commercial and commercial broadcasters and streaming apps?

The answer is the home screen of the TV.

The lead-into TV

Whether football fans are heading to the TV guide, BBC iPlayer, ITVX, or another app for match highlights, their journey begins in one place: the Roku Home Screen.

Marquee Ad Video Unit

A high-impact ad placement, the Marquee Ad, takes up 1/3 of the Roku Home Screen. By utilizing the Roku Marquee Ad, your brand becomes the "opening ceremony" of every viewing session.

Why "first to screen" wins the summer

• Unmissable reach: Unlike traditional spots that can be missed during a "tea and snacks" run at half-time, the Marquee Ad meets viewers at the moment of highest intent – when they first turn on the TV.
• The universal entry point: In a fragmented landscape where games move between apps, the Home Screen is the common denominator. You reach the fans regardless of which broadcaster holds the rights that day.
• Cinematic impact: The Marquee Ad can be a Static Banner, or a high-quality 6” or 15” video spot, known as Marquee Ad Video - as seen in the video above.

Get interactive

Clicking on the home-screen banner brings streamers to a destination:

• Marquee to Brand Showcase: A branded canvas, featuring the full video ad, as well as an option to interact with streamers to drive performance.
• Marquee to Brand Video Ad: Plays the full 15” or 30” video ad.

The perfect play for QSR and CPG

Quick-service restaurants & food delivery apps

Football and food are the ultimate teammates. For QSR brands, timing is everything.

• The strategy: Use a Marquee Ad Takeover to showcase a pizza or a burger deal at throughout the day, priming fans to order before kick-off.
• The result: You aren't just building brand awareness; you’re driving performance by influencing the dinner decision at the exact moment the household is deciding what to eat during the match.

CPG

From soft drinks to match-day snacks, CPG brands thrive on being part of the tournament excitement.

• The strategy: Feature a high-energy video of your product being enjoyed during a celebration.
• The result: By being the first brand seen on the big screen, you anchor your product to the excitement of the tournament, ensuring your brand is the one they reach for in the kitchen at half-time.

Roku streamers are avid football fans

Star-player performance

Early global results show just how effective the Marquee Ad Video unit can be:

Budget efficient: +50% more efficient than in-content video at driving reach

Reach maximizing: 80–90% of audiences were exclusive, meaning they didn’t see the same ad in-stream

New audiences: 50–55% of exposed households didn’t use top ad-supported apps – indicating strong SVOD reach

Better together: +5.4% awareness lift when combined with in-stream video campaigns

Exclusive reach: 53% of exposed households did not see the ad on traditional TV

Source: Roku Internal Data, Q4 2024.

Own the moment

You don’t need to be an official tournament sponsor to make a "big game" impact. By placing your video creative front and centre on the Roku Home Screen, you ensure that your brand is a part of every football story told this summer.

Before they decide what to watch, make sure they’ve already seen you – and they may just order that pizza before the referee blows for half time. Get in touch below to make your brand successful in CTV.