What do you need to know for your 2027 media planning? The VOD (Video-on-Demand) Evolution study report unlocks free UK key insights, all about TV streamers, to help you with the year ahead.
Nearly 9 in 10 (89%) of the UK are streamers. Among streamers, 90% can be reached by ads on ad-supported apps. Discover more insights below.
Download the whitepaper below
What's in the study?
Now in its 7th year in Canada, the survey has been expanded to Mexico and the UK for the first time. With contributions from 2,000+ UK streamers, the study a comprehensive view of the state of TV streaming and addressable TV advertising audiences:
- Sizing up the streaming audience - what devices do they use to stream TV?
- How many streamers are exposed to in-content advertising?
- How do streamers watch live content - including linear TV and FAST channels?
- Where does the TV home screen fits into the streamer's journey - and the media plan?
- What ad formats excite streamers?
TV streaming is mainstream - it should be in the media mix.
Download the whitepaper now and discover what advertisers need to know for 2027.
Key insights
CTV is the place to be in 2027
Knowing that streaming reaches almost every UK household is one thing. Knowing which devices, which formats and which moments make the difference to your 2027 plan is another. The full VOD Evolution report goes beyond the headline numbers, drawing on 2,000+ UK streamers, to show how audiences really watch, where they're open to ads and how that should shape your media mix.
