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How to buy TV Streaming and Connected TV ads
While there are several ways to purchase TV streaming video ads on Roku, there is only one way to book custom ads such as native ads on the Roku platform, and that is direct.
Booking Ads on Roku
- Booking via programmatic solutions
- Booking direct with Roku
1. Booking via programmatic solutions
You can buy Roku through The Trade Desk, DV360 and many other demand-side technology partners and even directly.
Ideal for marketers with an always on strategy, this approach uses data to automate the purchase of ads across a variety of shows and services, typically limited to standard video ads.
Programmatic buys can be from a simple set up with campaign parameters through to more sophisticated buying such as through a private marketplace or guaranteed buys.
2. Booking direct with Roku
Marketers and agencies work directly with Roku for:
Performance building
Targeted reach to uniquely identified audiences on Roku built through a wealth of viewing behaviours coupled with enhanced profiling data and state-of-the-art TV ad technologies. Ideal for short term, campaign led goals.
- Target with Roku’s enriched profiling audiences
- Access to key segments only found on Roku
- Promote your channel with install ads (M&E only)
Brand, business and audience building
Be in the consideration set before consideration and grow with broad reach opportunities on Roku. Ideal for long term business building goals.
- Custom Branded Experiences
- Content sponsorships
- To conduct brand lift insights and custom ad measurement
Fame building
Maximise your share of voice and regain reach with even unreachable subscription audiences before they enter their TV channel app with native and custom ads across the TV streamers’ journey on Roku to build fame. Ideal for brands seeking exclusivity, the next cool thing in Connected TV advertising and innovation.
- Being first in market to test innovative ads and ad technologies
- Access enhanced creative evaluation
Media and entertainment brand?
We are keen to co-create award worthy solutions with clients to build fame. Check out more info for M&E clients on our website under 'solutions'.
Chat with us
Contact us and we’ll be happy to help you understand what is right for your business needs.
