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Roku is ushering brands into the future of TV advertising. Learn how.

Ok-to-Email/Text

Interactive overlay that delivers a link via text or email to an offer, point of purchase, or product information.

Brand Benefits

  • Drive brand awareness
  • Convert streamers to shoppers through the TV
  • Capture leads for future targeting opportunities

Key Insight

64%

of Roku users are interested in getting more information about an advertised product they see on TV sent directly to their mobile phone.*

TV Frame
hubdb image item
*Roku + Lucid Retail Thought Leadership, May 2024 | A random sample of N=981 U.S. adults A18+ who streamed on a Roku in the past month in the U.S. participated in an email-based survey leveraging Lucid audiences from May 13 – 3, 2024. Data is reported based on self-identified behaviors to reflect the most current and applicable audiences.

See it in action

TV Frame
T. Rowe Price | Finance
Ok-to-Email
Drive clicks and conversions from the largest screen in the home. Shown on left: Ok-to-Email.
TV Frame
Jose Ole | Restaurants
Ok-to-Text
Drive clicks and conversions from the largest screen in the home. Shown on left: Ok-to-Text.
TV Frame

Product Details

Turnaround
4 weeks
Ways to Buy
Standalone
Packaged
Availability
Direct I/O
Programmatic
Roku Ads Manager

Insights for you
Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Introducing%20Roku%20Ads%20Manager%2c%20a%20self-service%20performance%20solution%20for%20growth%20marketers.webp',altText='Introducing Roku Ads Manager, a self-service performance solution for growth marketers',fileId=251879000764}

Introducing Roku Ads Manager, a self-service performance solution for growth marketers

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Retail%20media%20is%20set%20to%20explode%20in%20TV%20streaming-%20Here%E2%80%99s%20what%20marketers%20need%20to%20know.webp',altText='Retail media is set to explode in TV streaming- Here’s what marketers need to know',fileId=251879000793}

Retail media is set to explode in TV streaming: Here’s what marketers need to know

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Waterpik%20drives%20full-funnel%20results%20with%20the%20help%20of%20Roku%20and%20Walmart%20Connect.webp',altText='Waterpik drives full-funnel results with the help of Roku and Walmart Connect',fileId=251879000815}

Waterpik drives full-funnel results with the help of Roku and Walmart Connect

*Roku + Lucid Retail Thought Leadership, May 2024 | A random sample of N=981 U.S. adults A18+ who streamed on a Roku in the past month in the U.S. participated in an email-based survey leveraging Lucid audiences from May 13 – 3, 2024. Data is reported based on self-identified behaviors to reflect the most current and applicable audiences.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

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