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Roku is ushering brands into the future of TV advertising. Learn how.

Ok-to-Remind

Capitalize on the excitement of an upcoming release/event with an interactive reminder overlay designed to engage fans and find new audiences.

Brand Benefits

  • Drive brand awareness and anticipation prior to a show
  • Help streamers who don’t want to miss your content
  • Retain and engage past viewers about new premieres and recurring episodes
  • Measure the direct impact of your video ads

Key Insight

70%

of Roku users appreciate being reminded when TV shows they’re interested in become available.*

TV Frame
hubdb image item
*NBCU Innovation Day Roku user survey, Aug 2022. A random sample of 1,604 active Roku users participated in an email-based survey from 8/25/22 – 9/6/22 in the U.S. To qualify, users had to say they enjoy watching reality series and had heard of The Real Housewives (TRH) franchise, which yielded a reportable sample of N=285. Overall results were weighted by age and streaming hours to match the overall U.S. Roku audience.

See it in action

TV Frame
Roku Original: Weird | Media & Entertainment
Ok-to-Remind
Video ad serves with reminder overlay created via SMS. Reminder appears on-device at the bottom of the screen prompting user to tune-in when show begins.
TV Frame

Product Details

Turnaround
4 weeks
Ways to Buy
Standalone
Packaged
Availability
Direct I/O
Programmatic
Roku Ads Manager

Insights for you
Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Streaming%20service%20ITVX%20doubles%20exposed%20visits%20and%20streaming%20hours%20with%20Roku%20.webp',altText='Streaming service ITVX doubles exposed visits and streaming hours with Roku ',fileId=251220020940}

Streaming service ITVX doubles exposed visits and streaming hours with Roku

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Roku%20survey%20reveals%20strategies%20for%20M&E%20marketers%20to%20reduce%20churn.webp',altText='Roku survey reveals strategies for M&E marketers to reduce churn',fileId=251879013070}

Roku survey reveals strategies for M&E marketers to reduce churn

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/The%20Roku%20experience%20is%20the%20doorway%20to%20discovery.webp',altText='The Roku experience is the doorway to discovery',fileId=251879013103}

The Roku experience is the doorway to discovery

*NBCU Innovation Day Roku user survey, Aug 2022. A random sample of 1,604 active Roku users participated in an email-based survey from 8/25/22 – 9/6/22 in the U.S. To qualify, users had to say they enjoy watching reality series and had heard of The Real Housewives (TRH) franchise, which yielded a reportable sample of N=285. Overall results were weighted by age and streaming hours to match the overall U.S. Roku audience.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

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