5 Predictions For How Streaming Ads Will Evolve In The Year Ahead
During TV streaming’s early years, the media focused on subscription video. Ads were seen as a vestige of broadcast media, the thinking went, destined to play a bit part in the future of TV.
But the last year has brought a big wake-up call for streaming ad skeptics, and the smart money is now on ad-supported streaming. The question now is, where does ad-supporting streaming go from here? And what does it mean for marketers and content owners?
Download the report for our detailed predictions and analysis. Best wishes for a prosperous 2023.
Get our full 2023 outlook to read all of Roku’s predictions for the year ahead, including:
Ad-supported streaming hours are set to overtake subscription hours, but not next year.
Advertising-funded streaming services will spike in 2023, but subscription-only content will still command more watch time.
The FIFA World Cup triggers a step-change in sports streaming.
To cap off 2022, the FIFA World Cup will likely be the most streamed global sporting event in history as fans stream their teams’ matches live.
Franchises will be key to streaming engagement.
In a reboot/prequel/sequel-packed year, streaming subscription growth will lean heavily on franchise releases.
New TV ad experiences and formats will take off.
Brands will connect with audiences through commerce and interactivity throughout their streaming journey.
Brands will embrace more accurate measurement.
Half of brands in the Ad Age 100 will trial measurement on multiple key performance indicators to pressure test their data from direct consumer relationships.
