Now that the 2021 NCAA Men’s Basketball tournament has crowned a champion – take a bow, Baylor University – we have some key insights on viewership and audiences for marketers interested in engaging this passionate audience.
Our data comes from Roku ACR, TV streaming, Nielsen, and OneView, the ad buying platform built for TV streaming. Comparing the 2021 tournament to 2019 (the 2020 tournament was cancelled due to COVID-19) resulted in some important takeaways:
Based on Roku ACR data, we estimate that:
Again, based on Roku ACR data, we estimate that:
The data are clear: college basketball fans are flocking to TV streaming. Roku can help advertisers reach and engage these fans before, during, and after the game.
If you’d like to reach and engage the large and growing audience for TV streaming Contact Us to get started.