How it works
Roku is where the impact of TV advertising meets the precision of digital.
Learn what our platform can do.
From shows to sports, Roku has all the TV streamers want to watch. So, what can Roku Advertising help you accomplish?
Expand your reach
For millions of households, Roku is the lead-in to a universe of TV shows, movies, and sports. Roku’s super-sized reach is approaching half of all U.S. broadband households.
Our direct relationships with these streamers ensure your brand reaches verified audiences at scale — in the Roku experience, The Roku Channel, Roku City, and thousands of third-party channels and websites.
Embrace innovation
Media placements are only part of what makes Roku Advertising powerful.
From remote-enabled ads to “pause ads” and other curated experiences throughout the streamer’s journey, our menu of formats and ad types can be assembled in endless combinations to generate the best possible performance and visibility for your brand.
Customize your approach
Roku advertisers have a wide set of options to build audiences and buy media, from self-serve buying platforms to a managed service for customers who want more support.
Whether you want to build an upper-funnel campaign that reaches tens of millions of people through high-impact ads or target discrete audience segments by matching your customer list to verified audience data, we can help you achieve your unique goals.
Measure impact and gather insights
It’s easy to measure the impact of your Roku ads on purchase intent, sales, and other downstream metrics. We work with more than 20 measurement providers to support your needs in areas like multi-touch attribution, verification, and incrementality testing.
Roku’s proprietary automated content recognition (ACR) system allows us to recognize the content and ads viewers are watching on linear and TV streaming and use that data to aggregate powerful insights for our advertisers.
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Get in touch
Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.