A brand that manufactures, designs, and markets mattresses and sleep technology products wanted to increase brand awareness. Roku helped them achieve that goal with powerful creative tools built for TV streaming and an ad platform that helped the brand scale its premium video ads across TV streaming, mobile, and desktop.
The brand found that activating across multiple ad formats drove better outcomes than activating on one alone.
The Challenge
The client was looking to increase brand awareness within their target audience, a specific and hard-to-reach segment while offering a compelling and fun ad experience to streamers.
The target segment: Ages 35-64, U.S-based, with household incomes of $75K+
The Approach
The client used OneView by Roku, the ad platform built for TV streaming, in combination with Roku Brand Experiences to drive top-of-funnel metrics.
They used a Branded Content Playlist to curate a collection of their own branded videos within The Roku Channel, bringing their content to streamers on the biggest screen in the home. At the same time, they used OneView to run video ads on both TV streaming and online on mobile and desktop.
The Results
The client saw a 21% lift in ad awareness within the desired age demographics and a 19% within the household income demographics.*
Audiences exposed to both the Brand Experience and their video ads reported higher brand awareness than those exposed to just video ads alone. With Brand Experiences and TV streaming ads, planned and executed in OneView, the brand delivered results that significantly surpassed Roku's campaign norms.
“Having a diverse media strategy is one of the best ways to lift top of funnel metrics. This health and wellness brand took advantage of the ease of combining both video ads and Brand Experiences and lifted ad awareness by 20% among the campaign’s audiences.” - Nichole Delansky, Sr Manager, Performance Sales
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*Compared to the control group
