A financial services firm that is one of the leading providers of private student loans wanted to increase signups from their key audience. That’s when they turned to OneView, our ad-buying platform built for TV streaming.
The challenge
The brand wanted to reach their key audience during the limited peak season when people sign-up for student loans.
The approach
The brand activated a cross-device campaign through Roku’s OneView, using channels like TV streaming and banner display. They used banner ads to re-engage people who’d previously seen their TV streaming ads.
“As I talk to financial services marketers, they are struggling to prove the impact of TV streaming on lower funnel conversions. This campaign is a fantastic example of how finance brands are using OneView to drive action.” – Laura Bretz, Head of Financial Services Marketing, Roku
The result
The campaign was a resounding success. It achieved the goal of driving signups at a much lower cost and higher efficiency than anticipated.
The program drove over 4,000 approved applications. Additionally, streamers exposed to both TV streaming and banner had a 50% more efficient CPA (cost per acquisition) than CTV alone, and the overall campaign CPA was 84.6% below the goal.
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