Breaking through in the fiercely competitive direct-to-consumer wellness market is no small feat. That’s why fatty15, an innovative healthy-aging supplement, used Roku Ads Manager to capture attention—and share of wallet—by creating easily shoppable TV ads.
Fatty15 wanted to overcome social media clutter by advertising its supplement on TV. But with a small marketing team, the process had to be simple. By uploading existing creative to Roku Ads Manager, it was able to launch interactive video ads that enabled direct purchases via Shopify, resulting in a more than 25% conversion rate from cart adds and significant reach.
Let’s dive in.
The challenge: standing out in a saturated health market
Between influencer promos, social media ads, and podcast sponsorships, wellness-focused shoppers are bombarded with choices.
Fatty15, provider of an innovative C15:0 fatty acid supplement—which supports healthy aging—wanted to rise above the noise with a smart approach that highlighted its product’s benefits while enabling direct purchases. With limited time and finite resources, fatty15 needed a high-impact, low-friction channel to drive awareness, spark interest, and guide potential customers through the sales funnel.
“In our marketing mix, we want activations that are easier to manage because we just don't have the people or the time to waste on cumbersome platforms,” according to John Gareau, Chief Revenue Officer, Seraphina Therapeutics, the parent company of fatty15.
The approach: leaning into interactivity and self-serve tools
The team turned to Roku Ads Manager, a self-serve platform purpose-built for brands looking to reach streamers with speed and precision. Fatty15 launched targeted video ads that ran during relevant streaming TV content, all without needing new creative assets.
What made the campaign stand out? Roku’s integration with Shopify allowed fatty15 to add shoppable overlays to their ads. With just a few clicks of the remote, viewers can explore the product or make a purchase instantly—turning casual browsing into high-intent engagement.
The Roku Ads Manager platform also made it easy to:
- Define performance KPIs, like site visits and conversions
- Reach the right wellness-focused streaming audiences
- Track campaign results in real time and optimize on the fly
- Retarget viewers exposed to their streaming ad
The interactivity offered a distinct advantage over both passive TV spots and the endless scroll of wellness content on social media, helping fatty15 stand out and stay top-of-mind with viewers.
The results: from awareness to action—fast
Fatty15’s streaming campaign delivered strong results with lean resources—exactly what a nimble DTC brand needs.
Key results:
- Over 97,000 page views
- A cost-per-page-view of $0.41, with 120% ROAS (return on ad spend)
- A cost-per-unique-reached (CPUR) of $0.03, maximizing exposure efficiently
- Over 1-in-4 cart adds converted into purchases, signaling strong buying intent
- $134 average purchase order
"Ads Manager has been extremely helpful. We've kept utilizing it because it's so easy,” Gareau said. “Self-serve for us is a preference when platforms are intuitive and straightforward to use.”
Ready to turn viewers into shoppers?
With Roku Ads Manager, you can launch shoppable streaming ads in minutes—no new creative required. It's built for lean teams that want fast, flexible, and results-driven campaigns.
Curious to give it a try? Sign up for Roku Ads Manager and start running your self-serve CTV campaign today.
