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Audience and Identity in TV Streaming  

Audience and Identity in TV Streaming

Written by:
Roku Advertising
Stay updated with Roku Advertising.
In a world where third-party data has less influence than before, advertisers need new ways to reach their audiences and understand how to measure their ads. Cara Pratt, SVP of Kroger Precision Marketing, breaks down audience & identity in TV streaming.

 

 

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