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Black Friday marks the beginning of a month-long race for holiday shoppers’ attention. While the season is approaching fast, it’s not too late to go where your audiences are spending time this holiday season – watching TV.
Did you know? Consumers spend 3.5 hours daily on streaming vs. 2.8 hours on social media, and streaming time on Roku soars starting Black Friday weekend.¹
With our new self-serve solution, CTV ads are now more accessible than ever. Roku Ads Manager makes it easy to set up, measure, and optimize your CTV campaigns. You can even engage with your audience using innovative, interactive ad formats and existing digital creative.
Need more reasons to sign up? Here's how Roku Ads Manager can help you unwrap CTV performance this Black Friday and beyond:
Engage your audience during peak holiday streaming
Everyone knows that watching TV and movies is a favorite holiday tradition, but did you know Black Friday weekend is the year’s single most active period for streaming on Roku? Last year, Roku users streamed a staggering 286 million hours on Black Friday, an 18% jump over normal viewing patterns,² and the Sunday between Black Friday and Cyber Monday has been Roku’s top streaming day for three years running.³
Use Roku Ads Manager’s advanced features to reach your highly engaged audience:
1. Flexible campaign scheduling: Roku Ads Manager makes it easy to schedule your campaigns during these peak streaming days so you can run your ads alongside the premium content your audience is watching.
2. Segment your target audience: Use Roku Ads Manager’s advanced targeting options to find your audience during this season of heightened attention. Easily segment by geography, demographics, interests, and more to ensure your ads reach the right people at the right time.
Pro tip: Roku streamers tell us that price comparison is the #1 reason they prefer to shop online.⁴ Test an exclusive Black Friday discount in your CTV creative with specific in-market audiences to drive conversion on Roku.
Ready to reach your target audience? Sign up now.
Skip the learning curve by tapping into automation
We know the last thing you need during the busy end-of-year period is a complex new platform. That’s why we designed Roku Ads Manager with a user-friendly, familiar interface. Easily manage budgets, optimization, and performance reporting in just a few simple steps.
3. Choose your optimization events: Roku Ads Manager’s optimization algorithms are built specifically for CTV performance, allowing you to track and optimize your campaigns in real-time. Set your optimization event and track the KPIs that matter most to you during peak holiday shopping season.
4. Access real-time insights: Roku Ads Manager’s visualized reporting interface can help guide your holiday marketing efforts. These measurement tools empower you to track the KPIs that matter to you, analyze creative impact, and refine your targeting strategies to reach your performance goals.
Pro tip: Test multiple campaigns, creative, and more to help drive results during this critical holiday shopping period. Ready to set up your campaigns for performance? Sign up now.
5. No CTV creative? No problem: Don’t worry if you’re new to CTV creative. Roku Ads Manager offers AI-powered video creative upscaling: Simply upload the creative you have on hand and our tool will enhance the resolution quality of your video creative and make it CTV-ready.
It’s not too late! Set up your holiday campaigns now.
Stand out with Roku’s engaging and actionable ad formats
Roku Ads Manager also supports a number of advanced ad types that can turn attention into dollars this holiday. You can even encourage viewers to engage with your brand directly using their remote control.
6. Drive action beyond the big screen: Using Action Ads, your audience can engage directly with your ad using their Roku remote, such as by requesting product information or promotional offers be sent to their mobile device. Action Ads are the ideal way to engage with your audience during the holiday shopping period.
Pro-tip: Test multiple, exclusive holiday offers for Roku streamers with Action Ads – perfect for limited-time Black Friday deals. Try it now.
7. Does your store run on Shopify? If so, integrate directly with your Shopify store to allow viewers to check out directly on their Roku TV screen.
Pro-tip: Choose which products to feature and include holiday discounts so your audience can shop your catalog directly from their Roku remote. Get set up today.
Build momentum beyond Black Friday
Once you’ve kicked off your Black Friday campaign, you can keep building that CTV advertising muscle throughout the holiday season. After all, we know that seasonal shopping extends through December and beyond. Two-thirds of consumers plan to shop the week after Christmas,⁵ and “Q5” — the period between Christmas and mid-January — has become a significant shopping window. Keep Roku ads going to capture the sustained interest in streaming and shopping.
Ready to unwrap CTV performance? Sign up now.
