Roku Data Cloud now connects to Adobe Real-Time Customer Data Platform Collaboration. Here’s what it means for advertisers

In a world where speed, precision, and personalization have become table stakes, marketers need tools that move as fast as their audiences.

That’s why we’re excited to kick off a powerful new partnership with Adobe that combines the real-time TV intelligence of Roku Data Cloud with the audience management capabilities of Adobe Real-Time Customer Data Platform (CDP) Collaboration. For marketers, our collaboration with Adobe will make it easier to plan, activate, and measure streaming campaigns with the ease they’ve come to expect from search and social.

Let’s dig into what this enables and why it matters.

Real-time TV behavior meets enterprise data precision

With Roku Data Cloud, marketers already have a powerful engine for understanding real-time streaming behavior and engaging high-value audiences at scale. Now, by layering in Real-Time CDP Collaboration’s robust customer segmentation and activation tools, the possibilities multiply.

“Our partnership with Adobe is another step forward for the Roku Data Cloud. Advertisers can now better understand their audience, make use of valuable proprietary Roku data, and to ultimately maximize their TV investment,” said Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku. “This integration will unlock the opportunity for traditional performance marketers – like search and social buyers – to plan, activate, and measure campaigns on Roku."

By accessing real-time insights into Roku’s engaged CTV audiences, marketers can plan audience campaigns to achieve specific business goals. Now, they can:

• Plan audience-based campaigns with real-time behavioral insights
• Build and activate custom audiences using Roku Data Cloud in Real-Time CDP Collaboration
• Access on-demand dashboards to measure more than views

By integrating Roku data with their own conversion data, advertisers can gain visibility into campaign attribution and overall performance and then use these insights to inform future optimizations.

CTV, but smarter and faster 

This partnership marks a new chapter in streaming advertising. Roku brings unmatched viewership data. Adobe brings enterprise-level audience intelligence. And marketers? They get the tools to make connected TV campaigns more relevant, more measurable, and more effective than ever before.

To learn more about the partnership, read our press release.