Today, Roku, America’s #1 TV streaming platform and DoorDash the local commerce platform, announced a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more.¹ In addition to the benefits to users, the deal comes with exciting opportunities for brands to directly measure the effectiveness of their streaming ads.
Stream on Roku with a complimentary DashPass
The partnership includes an exciting perk for Roku users, in the form of a complimentary DashPass membership. New and existing Roku account holders with a linked streaming or smart home device can get six months of DashPass free.² DashPass is DoorDash’s membership program that offers members $0 delivery fees on eligible orders from thousands of restaurants, grocery stores, and retail stores nationwide.
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Shoppable ad offerings
For the first year of the partnership, DoorDash will be the exclusive marketplace ad solution partner for DoorDash US restaurants and grocers that buy interactive shoppable ads on Roku. This partnership empowers DoorDash merchants to place unique click-to-order offers within their Roku ads.
According to internal Roku research, 1 in 3 Roku users order take-out or food delivery weekly. Furthermore, 36% of Roku users are interested in receiving interactive offers including a scannable QR code or text message.
Powerful measurement for restaurant advertisers
The partnership comes with benefits for brands as well. For the first time, restaurant advertisers who are active with DoorDash can enable shoppable streaming ads on Roku, and directly measure the effectiveness of those ads.
Here’s how it works: When DoorDash merchant partners run ads directly on Roku, consumers who interact with their TV ad offers can opt to receive a promotion via SMS or email. They are then led to that merchant’s storefront directly in the DoorDash app to redeem. With this integration, brands can easily track and measure the ROI of their DoorDash-enabled streaming ads.
“Streaming and delivery just go together which is why we're making it easier than ever for Roku users to order their favorite food right from their TV,” said Gidon Katz, President, Consumer Experience, Roku. “Just in time for the big game, we’re bringing consumers and marketers the same leading scale, data and tech that have made buying a new device or signing up for a service simple and delightful.”
Longtime DoorDash partner Wendy’s has doubled down on digital acceleration as a strategic priority and is joining forces with DoorDash and Roku to pioneer this new experience, bringing fresh-made food to fans with even more convenience. Roku subscribers who see the Wendy’s ad will have exclusive access to $5 off with any Wendy’s purchase of $15 or more.³
“We are thrilled to partner with Roku on this unique partnership,” said Rob Edell, GM & Head of Consumer Engagement, DoorDash. “While this offer unlocks DashPass benefits and perks for Roku users everywhere, it also provides our merchant partners with an opportunity to promote DoorDash offers through TV streaming. Consumers can conveniently and affordably get the best of their neighborhood delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.”
“At Wendy’s, we’re consistently meeting our customers however they choose to engage with us. With increased preferences for mobile ordering and delivery, whenever that craving for a hamburger made with fresh beef or Hot & Crispy Fries hits, we’re at our fans’ doorstep, meeting and exceeding expectations for quality and convenience,” said Carl Loredo, U.S. Chief Marketing Officer for The Wendy's Company. “Partnering with DoorDash and Roku as the first brand to enable shoppable TV offers is an exciting new step towards our goal of being the best in delivery.”
Learn more about the partnership here and subscribe to our newsletter to stay updated with more news from Roku.
¹ Based on hours streamed, Dec 2022, Hypothesis Group
² Offer valid for new DashPass subscribers only. DashPass auto-renews at $9.99/month after the free six-month trial period until you cancel. DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement listed on DoorDash for each participating merchant. Other fees (including service fees), taxes, and gratuity still apply. See here for full offer terms & conditions. To receive this offer from Roku, you must have an eligible Roku account with a linked Roku streaming or smart home device.
³ Offer valid through 3/12/23. Valid only on DoorDash orders with a minimum subtotal of $15, excluding taxes and fees. Only at participating U.S. Wendy’s restaurants. Limit one per person. Fees, taxes, and gratuity still apply. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. Use promo code at checkout to redeem. DoorDash reserves the right to cancel or revise this offer at any time. For promotions support please visit help.doordash.com
