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In a first-of-its-kind partnership, Roku and Shopify have paired up to let viewers purchase products from Shopify merchants directly from their TV through Roku Action Ads.
Upon seeing an ad for a Shopify Merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. Payment and shipping details are prepopulated using a viewer’s Roku Pay information, allowing the order to be placed with the push of a button. Upon purchase completion, they return to the streaming experience and receive an email confirmation with shipping and other details directly from the merchant.
How Roku Action Ads work
Shopify is the latest partner to use Roku Action Ads to bring a seamless checkout experience to streaming ads. Roku Action Ads are any advertisement that provides a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. Other retail and commerce partners to leverage Roku Action Ads include Walmart and DoorDash.
Our partnership marks the first streaming commerce integration for independent Shopify merchants, creating a completely new ad channel for these businesses. Initial brand partners include men’s apparel brand True Classic, game-based connected rowing machine Ergatta, and wellness brand Olly.
“Offering a great purchase experience for customers and having sound channel measurement are critical to True Classic's success,” said Paige Decker, vice president of growth at True Classic.“Roku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku’s innovation.”
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“We are always looking for innovative new ways to connect with our consumer. This partnership with Roku will allow us to engage with our customers on a whole new level and share our passion for promoting health and well-being.” – Elan Lieber, Senior Growth Marketing Manager, OLLY
What does it mean for advertisers?
This unique experience allows marketers to shorten the advertising funnel from brand awareness to purchase on the largest screen in the home. The partnership builds on Roku’s existing relationship with Shopify, which supports attribution of ad campaigns through Roku’s verified identity. Now, in addition to measurement, advertisers will receive more customer data, insight into purchasing trends, and point-of-sale access to Roku’s audience.
“Bringing a Shopify purchase experience to television for all merchants is an industry first,” said Peter Hamilton, senior director of ad innovation at Roku. “Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete.”
“Our commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase,” said Saaj Parikh, Director of Marketing, Ergatta. “Integrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We’re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku.”
“Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences,” said Mani Fazeli, Director of Product, Checkout at Shopify
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