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Roku Advertising
Stay updated with Roku Advertising.
Roku’s just-released 2025 predictions reveal our platform insights to identify emerging trends for the coming year. (Read them in full here.)
We recently hosted a live webinar to discuss what’s bubbling up for TV streaming advertising in 2025, featuring Sarah Harms, Roku’s VP of Marketing and Measurement, and Kevin Weigand, dentsu’s VP of Partnerships – Video & Audio US Media Investment Solutions.
Takeaways from our webinar:
- "Lean back” makes a comeback: Viewers flocked to entirely ad-supported channels this past year and often seemed happy to watch whatever was on. Free “Lean back” TV has turned into the new cable, a trend that will accelerate in 2025.
- Sports streaming takes fan engagement to the next level: As streaming services gained more sports rights in 2024, fans tuned in. This shift to sports streaming will usher in a much richer fan experience, bringing gamification, commerce, and sports betting to streaming platforms.
- Programmatic CTV grows up (and gets held accountable): Programmatic CTV is nearing maturity. As a result, advertisers will increasingly want to understand their streaming campaigns’ real contribution to marketing KPIs.
- 20,000 new advertisers come to streaming TV: Historically, brands needed deep pockets and extensive partnerships to advertise on TV. Growth advertisers have tested streaming for years, but new dynamics will usher in a big wave of first-time streaming advertisers.
- Media companies break the churn cycle: Churn has always been a factor in streaming TV. Viewers are more loyal to their favorite content than they are to the streaming services that deliver it. In 2025, media and entertainment companies will reduce churn by experimenting with new pricing tiers, incentives, and bundling strategies.
Want to learn more? Read Roku’s full 2025 predictions.
