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Programmatic solutions

Enhance your campaigns with Roku Media and powerful data.

We’re committed to helping you drive measurable performance with ease. That’s why we make it simple to transact either directly with Roku or through the ad-buying platform of your choice.
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Roku Exchange

Unlock access to Roku's audience and premium media

Roku Exchange is our supply-side ad technology solution that integrates with the programmatic ecosystem. It optimizes delivery of in-stream video placements for maximum efficiency and performance. The result is a seamless buying setup that maintains a strong user experience.

Activate via our programmatic partners

Roku Data Cloud

Connecting advertisers and partners with Roku's proprietary data.

Our advertisers and partners can enhance their attribution using Roku's data collaboration suite, built for TV streaming.

With Roku Data Cloud, you can partner with Roku to reach streaming audiences more precisely. This data can inform your future strategy across all phases of the marketing cycle and maximize your TV streaming investment.

Roku Data Cloud partners 
and use cases

Plan

Match your audiences to Roku streamers through clean rooms.

Activate

Engage streamers with leading DSPs using their preferred identifiers.

Optimize and Measure

Drive and measure results.

Hear from our partners
Thanks to our all-encompassing partnership with Roku, we have built an advanced integration and solution enabling Roku Media to be available across the ecosystem. Our integration to provide Roku Media to buyers working with Magnite's demand facilitation efforts as well as  Magnite's ClearLine and agency marketplace solutions enables more advertisers to invest in programmatic TV streaming.
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— Mike Laband, SVP Platform Revenue
Case Study

A leading insurance brand partnered with Roku and Yahoo DSP to reach new audiences

A leading personal insurance brand wanted to stand out in a crowded category with numerous competitors that spend heavily on national TV ads. The brand tapped Roku and programmatic...

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Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

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