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Roku Ads Manager:

CTV ads made simple

A self-serve ad platform that brings the ease and performance of digital advertising to the world of CTV.

Reach your audience on Roku, America’s #1 TV streaming platform.*

47%

of US TV streaming time is on Roku**

100

Top ad-supported streaming channels

125M

People reached daily by the Roku Home Screen***

*By hours streamed, Dec 2023 (Hypothesis Group)
**Comscore CTV intelligence data for May ’24
***As of Q4 2024

Custom-built for performance

Roku Ads Manager allows marketers to easily measure and optimize campaigns. Whether you want to build awareness or drive conversions, our built-for-CTV algorithms optimize your CTV ads in real time.

Join other growth marketers using Roku Ads Manager for performance:

acorns
olipop
ogee
jambys
mrcool
iceshaker
pnuff
salsaritas
criquet
gca
CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics - it just makes sense to have Roku part of the CTV mix.
acorns
— Louis Chong, Paid Acquisition Manager
As performance marketers at Ogee, we were thrilled to explore the unique opportunity of running CTV ads with Roku. This platform has enabled us to connect with net new audiences, all while keeping our direct response objectives front and center.
ogee
— Alex Stark, Co-founder & CMO
Roku Ads Manager’s easy-to-use streaming ad platform got our campaigns live in minutes, and the performance was strong at both the top and bottom of the funnel. And their always-on support made a huge difference.
mrcool
— Minghua Hou, Director of Paid Media
As a Roku user myself, I was excited to try out this unique opportunity with Roku. The platform is ideal for reaching a new audience that I was not able to reach through other platforms. Lower CPMs allowed us to get our video in front of thousands of more people and build up brand awareness for Ice Shaker.
iceshaker
— Chris Gronkowski, CEO
Roku's ability to connect with viewers in a fun and interactive way is a standout, it's an attractive option for brands looking to expand their visibility through CTV.
pnuff
— Dr. Juan Salinas, Founder & CEO
Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.
criquet
— Hobson Brown, Co-Founder & Head of Marketing
We are thrilled with our performance on Roku and know it helped drive our enrollment numbers this year.
gca
— Maria Blencowe, Director of Comms & PR

Campaigns tailored to your needs

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Unlock CTV performance

Place your message alongside premium ad-supported content. Easily measure and optimize on the fly, whether you want to boost awareness or drive conversions.

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Add unique, interactive ad units

With Action Ads, you can invite viewers to take actions directly from their Roku remote—request more info or shop for products.

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Integrate with your Shopify store

With Roku Ads Manager, you can connect directly to your Shopify store and offer customers a seamless checkout experience right on their TV.

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Don’t let video creative get in the way

Need to polish your creative for CTV? Our AI-powered video upscaling tool enhances the resolution of digital creative, making it easy to repurpose existing assets for CTV campaigns.

Launch a campaign today

Roku Ads Manager Signup Form Screenshot
Step 1

Create your account.

Step 2

Choose your objective and target audience.

Step 3

Upload your creative for approval.

Step 4

Launch your campaign and measure results.

Roku Ads Manager Signup Form Screenshot
Step 1

Create your account.

Audience and Location Step Screenshot
Step 2

Choose your objective and target audience.

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Step 3

Upload your creative for approval.

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Step 4

Launch your campaign and measure results.

Get in touch

Looking to market a channel or app? Need to manage a larger campaign? Our support team is here to help.