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Welcome to The Roku Channel

Expand your reach with a top-third reaching app on the Roku platform.
Advertise on The Roku Channel

Roku’s home for free, ad-supported TV

The Roku Channel is our response to the massive demand for free and premium content. Recognized as a top 10 streaming service in the U.S.,* The Roku Channel offers world-class entertainment from the biggest names in Hollywood. We have 80,000+ movies and TV shows, 80+ Roku Original series and films, 400+ live linear channels, and over 250 music video playlists — all without a subscription.

By advertising on the Roku Channel, you’ll reach a mass audience with super-sized exclusive reach. Our toolkit of video formats, brand experiences, and other ad types can be mixed and matched to suit your goals.
*Nielsen’s The Gauge, December 2023.

Industry-leading brands advertise on The Roku Channel

coca-cola
shea-moisture
henkel
headspace
lego
h&m
t-mobile

Better experience for streamers and advertisers
Better experience for streamers and advertisers

Get innovative with new ad formats, branded experiences, and sophisticated data and targeting capabilities, all in an environment with half the ad load of traditional TV.
Let’s get innovative

Broadreach

Connect with streamers who may not be reachable elsewhere. The Roku Channel audience overlaps with subscription channels, but 40% are not watching any other free ad-supported channels (AVODs) on Roku, and 79% are not watching broadcast TV.*
*Roku Internal Data Q3 2023
broadreach
Expand your reach
TV Frame
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How to advertise with The Roku Channel
choose-how-you-buy

Choose how you buy

Advertisers can buy The Roku Channel ads via our platform or directly from our team. 

Buying direct is recommended for brands that wish to develop campaigns that align with their content or channels on the Roku platform.
reach-your-audience

Reach your audience

If you have a focused audience strategy, The Roku Channel can support a range of targeting options without sacrificing scale.
explore-different-ad-types

Explore different ad types

We offer a range of brand experiences on The Roku Channel, including Programs, Passes, Playlists, enhanced creative executions, and video inventory solutions.
Get started

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Discover more insights

Ready to get started?

Let’s chat.

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