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Streaming meets commerce

We’ve partnered with Walmart, Instacart, Kroger Precision Marketing, Cox Automotive, Fandango, Shopify, and Best Buy to enable full-funnel solutions for your streaming TV ads. These solutions include smarter targeting, shoppability, and closed-loop measurement.

Drive intent, increase awareness, measure purchases

Whether you’re driving consumers to an e-commerce or point-of-sale transaction, we can help you increase demand and measure that eventual conversion.
We do this by linking our verified identity to the customer records of our commerce and retail partners. By tapping into Roku Commerce Media and creating a measurement plan, you’ll know which of your ads led to sales — so you can use that information to optimize your creative and audience strategy with ease.

Meet our Roku Commerce Media partners

kroger
fandango
instacart
best-buy
cox
walmart
shopify
We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase. No one has cracked the code around shoppability, until now. By working with Roku, we’re the first-to-market retailer to bring customers a new t-commerce experience and seamless checkout on the largest screen in their homes – their TV.
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— William White, CMO
Cox Automotive’s unparalleled audience paired with the data insights from Roku will provide a new look at performance during every stage of the car buyer journey.
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— Steve Lind, VP, Advertising
We’re proud to partner with America’s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across TV streaming. As we look ahead, we’ll continue to innovate and expand on integrations and insights across every touchpoint of the consumer journey to serve CPGs better.
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— Ali Miller, VP of Ads Product
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Create measurable, impactful ads with Roku Commerce Media

Roku has a powerful network of partner retailers and commerce platforms, with more integrations than any other streaming platform.

Roku Commerce Media allows you to leverage Roku's super-sized reach to drive brand awareness and measurable action. Gain insights into how TV streaming impacts your consumers’ purchase journey — including direct conversions through the Roku remote.
Make your streaming campaigns shoppable
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Case Study

Revving up sales: How MINI partnered with Roku and Cox Auto to drive and measure 64% more visits to dealer websites

MINI partnered with Roku to bring their narrative to the largest screen in the home. Learn how MINI leveraged Roku’s Cox Automotive partnership to drive an increase in dealer website visits and purchase intent.

Read more
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Insights from Roku

We think you’ll find these resources helpful:
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Retail media is set to explode in TV streaming: Here’s what marketers need to know

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4 ways to embrace creative innovation on TV streaming

Commerce-Walmart
News & Events | TV streaming | Walmart

How Roku and Walmart are building commerce for TV streaming

Discover more insights

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