The Roku Measurement Partner Program helps you measure TV streaming’s impact across the entire funnel. With our program partners, you can measure not only reach and upper-funnel brand metrics, but also leverage third-party measurement for performance outcomes. Program partners meet our integration standards for measuring across the marketing funnel, helping show who you reached, how your campaign resonated, and the actions it drove.
Our goal is to provide you with choice, ease and transparency to make sure streamer-first marketing is working for you. By working with our partners, you can measure your campaign’s impact across:
Mobile App Downloads
“At Home Chef, our key metric in any campaign is driving new buyers. We've leaned into streaming before, but his was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger's shopper data program."
- Teresa Sabatino, Director of Customer Marketing, Home Chef
“What was most exciting is that 75% of our incremental sales were from new or lapsed buyers, so, Quaker’s creative was top of mind for buyers, driving buyers into the stores to purchase Quaker over other brands in the category.”
- Kate Brady, Head of Media Innovation and Partnership Development, PepsiCo North America