Think you know how America streams? The data might surprise you.
Buzzy premieres often dominate press coverage and chatter among TV insiders. But state by state, genre by genre, and generation by generation, Americans’ daily streaming habits don’t always track with the hype.
So what are US streamers seeking out? Since half of all US streaming households use the Roku OS, our insights reveal what content they’re choosing to watch. Let’s explore.
