Your Privacy Choices

Do not share or sell my personal information

We disclose personal information as described in our privacy policy for different purposes, including to bring you more relevant ads, help you discover content and provide a more tailored experience to you on our services. Some of these disclosures may be considered a "sharing" of personal information for "cross-context behavioral advertising" or "targeted advertising", or a "sale" of personal information under relevant law. Based on where you live, you may have the right to opt out of these disclosures by us, as well as our use of your personal information for targeted advertising, by enabling this setting.

"Cross-context behavioral advertising" and "targeted advertising" generally mean using your online activities across non-affiliated websites or services to decide what ads you might be interested in seeing. For example, if you frequented the websites of car manufacturers, then we may show you an ad for a car. Therefore, opting out of these disclosures means that you will still see ads, but they will be less relevant to you, and you may see the same ads more frequently.

If you do not have a Roku account, or are not logged in to your Roku account, this setting will only apply to the browser you are currently using. If you would like this setting to apply to your Roku account, please log in here and then return to this page. If you would like this setting to apply when using other Roku services without logging in to your Roku account, visit the Privacy Choices setting for each of those services.

Limit the use of my sensitive personal information

Based on where you live, you may have the right to limit Roku's use and disclosure of personal information that the law considers to be sensitive. To do so, please enable this setting.

If you do not have a Roku account, or are not logged in to your Roku account, this setting will only apply to the browser you are currently using. If you would like this setting to apply to your Roku account, please log in here and then return to this page. If you would like this setting to apply when using other Roku services without logging in to your Roku account, visit the Privacy Choices setting for each of those services.